television & radio
Sunbeam® Bread commercials debuted on television sets beginning in the early 1950s. From a well-known character of the time period, Hopalong Cassidy, to the catchy jingle of the 1980s – "I like bread and butter,
I like toast and Jam. I like the taste of Sunbeam Bread, it's my favorite brand!" – Sunbeam has been marketing an American tradition for nearly 80 years.