Quality Bakers of America Cooperative is owned by leading U.S. wholesale bakers. Sunbeam® is the brand name and trademark licensed by QBA to our member bakers who also manufacture and market bakery products under their own brand names.

Service Divisions – QBA is organized into two major consulting divisions. Our QBA staff is composed of skilled professionals offering expertise in product development, marketing and training.​​

• QBA’s Marketing Division includes experts in the areas of market planning, product and consumer research, new product development, advertising – including creative copy, sales promotion and media placement.​​

• The Sales Division encompasses sales management expertise in distribution, category management,
  sales training, market evaluation, research and
  brand management.