QBA Today

Quality Bakers of America Cooperative is owned by leading U.S. wholesale bakers. SunbeamĀ® is the brand name and trademark licensed by QBA to our member bakers who also manufacture and market bakery products under their own brand names.

Service Divisions – QBA is organized into two major consulting divisions: Sales and Marketing. Our QBA staff is composed of skilled professionals offering expertise in product development, marketing and training.

    • QBA’s Marketing Division includes experts in the areas of market planning, product and consumer research, new product development, advertising – including creative copy, sales promotion and media placement.
    • The Sales Division encompasses sales management expertise in distribution, category management, sales training, market evaluation, research and brand management.

Creative Influence – QBA’s creative influence has helped shape the U.S. baking industry into what it is today. An impressive list of technical, administrative and marketing firsts has stamped QBA a leader in every field of bakery management. One of the nation’s most popular bakery trademarks, Miss SunbeamĀ®, originated in 1942 to represent a quality line of bakery products for QBA member companies. Today, SunbeamĀ® sales are in excess of $400 million annually, making it one of America’s leading brands.